A deal to increase BtoBet's presence in Cameroon is signed.

Under the terms of the agreement, the operator will employ BtoBet's sportsbook and PAM platform through its Certified Partner for Africa STM Gaming in an effort to provide an enjoyable sportsbook and casino experience under the Bet237 brand. It affects the group's retail network in addition to its online platforms.

According to Sabrina Soldà, chief marketing officer at BtoBet, "BtoBet's cutting-edge sportsbook platform, with its highly flexible approach, allows our partners to maintain an edge over the competition in the demanding African landscape."

Furthermore, our partners are able to provide their players with an engaging experience that ultimately increases the brand's market share thanks to our localised approach, in which we modify our solutions to reflect both the technological distinctions between countries and content.

In addition to providing a wide range of products centred on regional and global sporting events, Bet237 will leverage BtoBet's managed trading capabilities to handle all aspects of trading and risk management.

"Strong GDP growth in sub-Saharan countries is underpinning the local iGaming industry's growth forecast well above the global rate until 2025," said Alessandro Pizzolotto, co-founder and CEO of STM Gaming. 

Despite the fact that land-based casinos and retail betting have long dominated the local market, mobile money has given online betting a foothold, and many operators are looking to take advantage of the current digital transition. 

"Over the years, BtoBet has established itself as the top provider of sportsbook platforms in Africa, with its technologies satisfying the local scenario's needs, which diverge significantly from those of more developed markets."