Adam Lahouiri has been appointed Head of Product at BetGames.

Adam Lahouiri has been hired as the new Head of Product by supplier BetGames.

Lahouiri began working as a live casino dealer for BetVictor in 2013 and has ten years of expertise in the gambling industry.

Lahouiri spent a number of years working as Entain's Live Casino Commercial & Product Manager before being appointed.

The addition of Adam to our team will significantly advance our ongoing efforts to build new products, according to Ian Catchick, Chief Product and Business Development Officer at BetGames.

"His expertise and experience will be invaluable in meeting our ever-changing objectives to produce new live and RNG content, two essential areas that align with our players' shifting demands while also advancing our current products to further solidify our position as the top-tier provider of bespoke studio content in the market.

In addition to offering players long-term, sustainable entertainment, we see his new position as a terrific chance to greatly increase our efforts to generate growth and revenue by producing live dealer and betting game content that engages and thrills players like never before. Adam, welcome on board!

Lahouiri will oversee the introduction of new content and keep an eye on player retention while employed at BetGames.

Lahouiri commented on his hiring, saying: "It's a fantastic opportunity for me to leverage my experience in producing the same kind of content that BetGames, a genuinely tier-one supply brand, has become known for.

"Having had a great career in live gaming, I have a unique understanding of the players who use and the goods that drive the vertical.

"I'm really excited to get started on applying all of my expertise to BetGames' exciting content plans and contributing to its continued leadership in Live Casino experiences."

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