FIFA OddsFactory is launched by PointsBet in advance of the 2022 World Cup.

Offering more than 130 live market betting options for football, the operator will provide more markets than any US sportsbook as part of its OddsFactory proprietary technology integration.

"This year's tournament will be historic in nature with over 100 million Americans being able to place online wagers on the world's biggest sporting event, the World Cup," stated PointsBet USA CEO Johnny Aitken. "The 2018 tournament began just a few short months after online sports betting was legalised in the US."

"Live betting on soccer is abundant, and we are preparing for a massive spike in soccer wagering activity by launching our Soccer OddsFactory integration in advance of what will undoubtedly be an amazing tournament.

"We have the technology in place to demonstrate that PointsBet is the go-to sportsbook for World Cup betting, and we are spending the necessary resources to make it happen. PointsBet offers more live alternatives for football bettors than any other site.

Customers of PointsBet will have access to a number of one- and five-minute Lightning Bet markets, such as Shots On Target, Goal Scored, Free Kick Awarded, and Goal Kick Awarded, among others.

"Our continuous investment in elevating our in-house sports betting technology and OddsFactory, our proprietary trading feeds solution, has allowed PointsBet to produce up to eight billion calculations in less than one second when we have a full suite of live games running in parallel," stated Mark Hughes, Chief Product Officer at PointsBet USA.

This puts PointsBet in a great position to provide bettors with a plethora of live betting alternatives for every sport, particularly for those who want to watch the World Cup action. There are more live betting options on more matches at PointsBet than any other place in the US for bettors.