
PrizePicks and Atlanta United have announced their relationship.
The Major League Soccer (MLS) team and PrizePicks, a skill-based fantasy sports operator, have inked a deal.
The operator provides a range of sports leagues, such as League of Legends and Counter-Strike, as well as esports like the National Football League and Major League Soccer.
In recent years, PrizePicks has worked with both the Atlanta Braves and the Atlanta Falcons, as the operator continues to grow throughout the state.
After making their debut in 2017, Atlanta United won the MLS Cup in 2018.
Adam Wexler, co-founder and CEO of PrizePicks, stated: "We knew it was only a matter of time before we brought our two businesses together ever since Atlanta United won the first professional championship in a generation and won the hearts of the community.
"Atlanta United consistently leads the league in attendance year after year and we are excited for their fanbase to gain an affinity for our fantasy sports platform."
During every Atlanta United home game, PrizePicks branding will be present in Mercedes-Benz Stadium, the team's home stadium.
This stadium can hold up to 70,000 spectators for Atlanta United games, including championship games. The average attendance for the 2021 season will be about 44,000.
"We are thrilled to welcome PrizePicks as a Proud Partner of Atlanta United," stated Garth Lagerwey, President and CEO of Atlanta Club.
"Our goal of providing a premium fan experience through innovative technology coupled with their already established presence in the Atlanta market made this partnership a natural fit."
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