SBK and Nat Coombs collaborate on new NFL content.

Under the terms of the deal, Coombs and the sportsbook app will work together to create a variety of new content, including SBK Edge Rush and SBK Edge Rush Extra. 

The former is a weekly podcast that airs on The Nat Coombs Show channel during the NFL season and features special guests and SBK odds; the latter airs on SBK's channels and features Coombs and SBK Tipster Tom Collins breaking down the wagering for all of the NFL action that is televised. During the NFL season, both podcasts will be released on Fridays.

As part of the relationship, Coombs will provide a weekly NFL preview column to the SBK Betting Zone.

"We are excited to collaborate with Nat, as he offers a plethora of NFL knowledge and a readership that is aware of our mission," stated Adam Baylis, Head of Customer Marketing at SBK.

"I'm excited to release the first podcasts and columns, as they will feature some of the best NFL content available."

"I'm thrilled to partner with SBK for the upcoming NFL season," Coombs said. I am excited to collaborate with Tom and the SBK team and have many thought-provoking conversations on the Edge Rush podcasts because I know they are passionate about football.

Right now, SBK offers two sports podcasts: SBK Saturday Night Selections, where Collins breaks down all the major weekend races in the US, and The SBK Betting Podcast, which is presented by Racing TV's Jess Stafford and offers analysis for all the major UK horse races.